"Most parents are looking for a good reason to buy, not just something colourful and bright that will just go to the back of a toy box after a week." quote from Nazneen Yasin, founder of Fabula Toys, on BBC Business News, during the Toy Fair 2022, in London. 

The news feature covered how smaller, impulse buys dropped at the height of the pandemic when shops were closed but were rising again by the end of 2021, according to The Insights Family's data.

View the complete article here: https://www.bbc.co.uk/news/business-60155949